FULL-STACK MARKETER

marketing + creative strategist

I'm Ahmed. I write the strategy and direct the creative that makes it land. Positioning, brand, campaign, content. The whole arc, one person.

Four years. 27 brands across the Middle East, the GCC, and Europe.

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FULL-STACK MARKETERCairo, EG

Ahmed Ratebactive now

Most marketers hand you a deck, then vanish when it is time to ship.

Here is what nobody admits about strategy: the smartest plan in the room is worthless if it dies in execution.

I learned that leading a team of six, running twelve clients at once, watching brilliant decks gather dust because nobody could turn them into work that moved.

So I stopped choosing sides. I do the thinking and the making. Segmentation and storytelling. Positioning and the Reel that sells it.

The McKinsey Forward program sharpened how I lead and communicate. The American Marketing Association is formalizing the classic marketing foundation, the frameworks under everything. 27 brands sharpened the rest.

Certified by

Professional Certified Marketer (PCM), American Marketing Association

Track record

0years

0+brands

Four years is enough time to learn what works. Twenty-seven brands is enough to prove it wasn't luck.

Leadership

0person team led

0-0clients at once

Six people, up to twelve clients at once. I built the workflow that kept the work consistent under that load.

Output

0+avg content/mo

0K+avg monthly budget

150+ pieces a month on a budget past 450K. Volume that never came at the cost of craft.

Performance

0%avg engagement lift

0:0avg campaign ROI

Campaigns averaged a 52% engagement lift and a 4.6:1 return. Numbers that hold up when you go find the campaign behind them.

Efficiency

0%avg time saved

0%avg conversion lift

SOPs that cut delivery time 40% freed up hours for the strategy work that needed a human.

the spine

Range is the whole point.

03 / SPECTRUM

Most agencies split this across five people. I run it as one.

01.

Creative Strategy & Concepting

Turning a business goal into a campaign idea people want to watch.

02.

Brand Strategy

Positioning, identity, and the tone of voice that makes a brand recognizable before the logo even loads.

03.

Social Media Strategy

Instagram, TikTok, Facebook, LinkedIn: what to post, when, and why, per platform and per audience.

04.

Content & Production

Reels, video, copywriting, and design: the pieces that go live.

05.

Marketing Strategy & Research

STP, the 4Ps, go-to-market planning, and the consumer research underneath a real strategy.

06.

Performance & Leadership

GA4, Meta, A/B testing, ROI tracking: proving what worked and leading the people who made it.

07 / WATCH IT GET BUILT

Watch a plan get drafted

A 90-day go-to-market plan for a GCC B2B SaaS, built the way I build. A scripted replay of real work, not a live model.

gtm-plan.build — scripted replay

▸brief received: b2b saas / gcc / seed

▸mapping ICP and segments

▸scoring channels by CAC fit

▸drafting 90-day plan

▸assembling the board

✓done: 3 phases, 9 plays

Phase 1 / wks 1-3FoundationPositioning, ICP, message test

Phase 2 / wks 4-8EngineCRM + lead scoring, outbound automation, content cadence

Phase 3 / wks 9-12ScalePaid tests, live dashboard, iterate

Channel mix / plan

Outbound + CRM0%

Content + social0%

Paid performance0%

Partnerships0%

the spine

Strategy is worth what ships.

04 / EXPERIENCE

The climb.

01 / WAYPOINT

Diploma, Information Technology

Delta Technological University

02 / CAMP

Freelance

Marketing & Web, since 2022

27 brands across paint, F&B, FMCG, kitchenware, and more. Landing pages that lifted conversion 30 percent. Range, with the receipts.

03 / WAYPOINT

Digital Marketing & E-commerce

Google

04 / CAMP

Vibrant

Marketing Executive & Team Lead

Led six people across twelve clients, owned strategy and creative, and built SOPs that cut delivery time 40 percent. I bring that system to teams that feel busy but stuck.

05 / CAMP

HyperTechno

Marketing Consultant

Built the digital strategy for a 50-year electronics retailer across showrooms and e-commerce. I modernize legacy brands without breaking what already works.

06 / WAYPOINT

Professional Certified Marketer (PCM)

American Marketing Association (in progress)

07 / WAYPOINT

Forward Program

McKinsey & Company

08 / SUMMIT

NERV AI

Growth Lead (GTM), now

I run the whole go-to-market for an AI company in Europe: outbound, lead scoring, CRM, content, conversion. The same engine I can point at your pipeline.

Diploma, Information Technology Delta Technological University
Freelance Marketing & Web, since 2022. 27 brands across paint, F&B, FMCG, kitchenware, and more. Landing pages that lifted conversion 30 percent. Range, with the receipts.
Digital Marketing & E-commerce Google
Vibrant Marketing Executive & Team Lead. Led six people across twelve clients, owned strategy and creative, and built SOPs that cut delivery time 40 percent. I bring that system to teams that feel busy but stuck.
HyperTechno Marketing Consultant. Built the digital strategy for a 50-year electronics retailer across showrooms and e-commerce. I modernize legacy brands without breaking what already works.
Professional Certified Marketer (PCM) American Marketing Association (in progress)
Forward Program McKinsey & Company
NERV AI Growth Lead (GTM), now. I run the whole go-to-market for an AI company in Europe: outbound, lead scoring, CRM, content, conversion. The same engine I can point at your pipeline.